⌦ Hello! I'm Henry Kage, a Visual Designer + Art Director living in São Paulo – Brazil. Currently, I'm an Art Director at live.tt . Over the years, I worked with clients such as Unilever, Coca-Cola, Cabify, Avon, Google, Bayer, Johnson & Johnson, and worked for companies like Ampfy, JWT and Cubocc in São Paulo.

Contact me: hi@henrykage.com.br x LinkedIn x Instagram

Scroll down to see my work ↓


Hello! I'm Henry Kage a Visual Designer + Art Director living in São Paulo – Brazil. Currently, I'm an Art Director at live.tt. Over these years I worked with clients as Unilever, Coca-Cola, Cabify, Google, Bayer, Johnson & Johnson and others in companies like Ampfy, JWT, and Cubocc in São Paulo.

Contact me: hi@henrykage.com.br :: LinkedIn ::: Instagram

Scroll down to see my works ↓

Hello! I'm Henry Kage a Visual Designer + Art Director living in São Paulo – Brazil. Currently, I'm an Art Director at live.tt. Over these years I worked with clients as Unilever, Coca-Cola, Cabify, Google, Bayer, Johnson & Johnson and others in companies like Ampfy, JWT, and Cubocc in São Paulo.


Contact me: hi@henrykage.com.br :: LinkedIn ::: Instagram

Scroll down to see my works ↓

Hello! I'm Henry Kage a Visual Designer + Art Director living in São Paulo – Brazil. Currently, I'm an Art Director at live.tt. Over these years I worked with clients as Unilever, Coca-Cola, Cabify, Google, Bayer, Johnson & Johnson and others in companies like Ampfy, JWT, and Cubocc in São Paulo.

Contact me: hi@henrykage.com.br :: LinkedIn ::: Instagram


Scroll down to see my works ↓

 

Hello! I'm Henry Kage, a Visual Designer + Art Director living in São Paulo – Brazil. Currently, I'm an Art Director at live.tt. Over these years I worked with clients as Unilever, Coca-Cola, Cabify, Google, Bayer, Johnson & Johnson and others in companies like Ampfy, JWT, and Cubocc in São Paulo.


Contact me: hi@henrykage.com.br :: LinkedIn ::: Instagram

Scroll down to see my works ↓

⌦ Client: BRF –  Role: Art Direction+Design – Copywriter: Lucca Bopp – Creative Direction: Pedro Becker + Samir Arrage – @: ℓiⱴε – 2020

Client: BRF –  Role: Art Direction + Design – Copywriter: Lucca Bopp – Creative Direction: Pedro Becker + Samir Arrage – ℓiⱴε – 2020

Donna Phyna – Dark Kitchen Project – As a part of an experimental project, BRF launched a Dark Kitchen to sell their products. The first ID was generic and not compatible with the brand standards. So we created a brand with a new positioning and design. As a result of this, we brought a young, colorful, and fun identity.

Beck's – Geladeira – Trazida para o território nacional pela Ambev em 2019/2020, a Beck's é uma das cervejas mais vendidas na Alemanha.  Como parte da estratégia de lançamento da marca, uma das estratégias da ℓiⱴε a foi customizar uma geladeira cheia de Beck's para alguns influencers. A arte dela deveria ser impactante e contemporânea, e que representasse o posicionamento da marca para os próximos anos. 

Donna Phyna – Dark Kitchen Project – As a part of an experimental project, BRF launched a Dark Kitchen to sell their products. The first ID was generic and not compatible with brand standards. So we designed a brand new one with a new positioning and design. As a result of this, we brought a young, colorful, and fun identity.

⌦ Client: BRF –  Role: Art Direction – Copywriter: Lucca Bopp + Renata Freitas – Creative Direction: Pedro Becker + Samir Arrage – Film: Deco – Modernista – @: ℓiⱴε – 2020

Client: BRF •  Role: Art Direction + Design • Copywriter: Lucca Bopp • Creative Direction: Pedro Becker + Samir Arrage • Film: Modernista • @: ℓiⱴε – 2019

Sadia – Contra o tempo – Contra o tempo [Against Time] is a content project developed to Sadia. In every episode, two Chefs cook against time with a theme. We brought together two champions from two different reality shows for a cooking battle, which they had 13 minutes to cook a delicious recipe.

Beck's – Geladeira – Trazida para o território nacional pela Ambev em 2019/2020, a Beck's é uma das cervejas mais vendidas na Alemanha.  Como parte da estratégia de lançamento da marca, uma das estratégias da ℓiⱴε a foi customizar uma geladeira cheia de Beck's para alguns influencers. A arte dela deveria ser impactante e contemporânea, e que representasse o posicionamento da marca para os próximos anos. 

Sadia – Contra o tempo – Contra o tempo [Against Time] is a content project developed to Sadia. In every episode, two Chefs cooks against the time with a theme. In this one, we took the 2 champions from 2 realities show and brought them to cook. They had 13 minutes to make a delicious recipe.

⌦ Client: BRF – Role: Art Direction + Design – Copywriter: Lucca Bopp – Creative Direction: Pedro Becker + Samir Arrage – @: ℓiⱴε – 2020 

Client: BRF •  Role: Art Direction + Design • Copywriter: Lucca Bopp • Creative Direction: Pedro Becker + Samir Arrage • @: ℓiⱴε – 2020

Sadia Speciale – Ser Pai é Speciale – "Be dad is Speciale". On father's day, we made a poster for each different father's personality, including the single mothers who are fathers too. We sent them to influencers along with a kit with Sadia Speciale products to gift their fathers. It was a great success in social media with numbers, sharing, and extra content made by the influencers.

Beck's – Geladeira – Trazida para o território nacional pela Ambev em 2019/2020, a Beck's é uma das cervejas mais vendidas na Alemanha.  Como parte da estratégia de lançamento da marca, uma das estratégias da ℓiⱴε a foi customizar uma geladeira cheia de Beck's para alguns influencers. A arte dela deveria ser impactante e contemporânea, e que representasse o posicionamento da marca para os próximos anos. 

Sadia Speciale – Ser Pai é Speciale – "Be dad is Speciale" on father's day we did a poster for each personality of father including the single mothers who are fathers too. We gave them to influencers with a kit with Sadia Speciale products to gift their fathers. It was a great success in social media with numbers, sharing and a lot of extra content made by the influencers.

⌦ Client: Beck's –  Role: Art Direction + Design – Creative Director: Pedro Perurena – @: ℓiⱴε – 2019 

Client: Beck's • Role: Art Direction / Design • Creative Direction: Pedro Perurena @: ℓiⱴε – 2019

Beck's – Beck's Mini Fridge –  In 2019, Beck's was launched in Brazil. As a part of their launching campaign, we sent customized fridges to local online radios, underground stores, influencers, and others. We designed three models that had the brand emblem and contemporary visual design.

Beck's – Geladeira – Trazida para o território nacional pela Ambev em 2019/2020, a Beck's é uma das cervejas mais vendidas na Alemanha.  Como parte da estratégia de lançamento da marca, uma das estratégias da ℓiⱴε a foi customizar uma geladeira cheia de Beck's para alguns influencers. A arte dela deveria ser impactante e contemporânea, e que representasse o posicionamento da marca para os próximos anos. 

Beck's – Beck's Mini Fridge –  In 2019, Beck's was launched in Brazil. As a part of their launch campaign, we gave customized fridges to local online radios, underground stores, influencers and others. We designed 3 models who had the brand emblem and contemporary visual design.

⌦ Client: ℓiⱴε –  Role: Design – @: ℓiⱴε – 2020 

HOM – Design – Hom is a safe capsule, integrated and equipped with everything you need to work, study, and even meditate. It's a space designed to be an interface between your home and your work. Its a project developed by ℓiⱴε and Atelier Marko Brajovic and Oca Brasil – Tidelli.

Beck's – Geladeira – Trazida para o território nacional pela Ambev em 2019/2020, a Beck's é uma das cervejas mais vendidas na Alemanha.  Como parte da estratégia de lançamento da marca, uma das estratégias da ℓiⱴε a foi customizar uma geladeira cheia de Beck's para alguns influencers. A arte dela deveria ser impactante e contemporânea, e que representasse o posicionamento da marca para os próximos anos. 

HOM – Brand Design – Hom is a safe capsule, integrated and equipped with everything you need to work, study, and even meditate. It's a space designed to be an interface between your home and your work. Its a project developed by ℓiⱴε and Atelier Marko Brajovic and Oca Brasil – Tidelli.

⌦ Client: Adidas – Role: Art Direction + Design  with Pedro Becker – Copywriter: Samir Arrage – Creative Director: Pedro Peruena – @: ℓiⱴε - 2018

Client: Adidas – Role: Art Direction + Design  with Pedro Becker – Copywriter: Samir Arrage – Creative Director: Pedro Peruena – @: ℓiⱴε - 2018

Adidas – Ultraboost 19 – In 2018 Adidas launched the new Ultraboost'19. We proposed a launching campaign where people from Adidas Runners Team hack the city to make their own running tracks. The first running track to launch the idea was in Grajaú, São Paulo.

Beck's – Geladeira – Trazida para o território nacional pela Ambev em 2019/2020, a Beck's é uma das cervejas mais vendidas na Alemanha.  Como parte da estratégia de lançamento da marca, uma das estratégias da ℓiⱴε a foi customizar uma geladeira cheia de Beck's para alguns influencers. A arte dela deveria ser impactante e contemporânea, e que representasse o posicionamento da marca para os próximos anos. 

Adidas – Ultraboost 19 – In 2018 Adidas was launching the new Ultraboost'19. We proposed a launching campaign where people from team Adidas Runners hacks the city to make their own circuit to run. The first circuit to launch the idea was at Grajaú in São Paulo


⌦ Client: Cabify – Role: Art Direction+Design – Copywriter: Gustavo Zotini – Creative Direction: Alessandra Muccillo – @: Ampfy – 2018

Client: Cabify – Role: Art Direction+Design – Copywriter: Gustavo Zotini – Creative Direction: Alessandra Muccillo – @: Ampfy – 2018

Cabify – Coisas que sua mãe não conta –  Generally, in advertising, all mothers are pictured with their babies happy and without problems. But this image it's not always a reality. "Things that your mom doesn't say" was a campaign to celebrate mother's day and bring some reality to this image and tell the truths behind maternity. We called Karen Jonz, mother of Sky, Skater, and four times world champion and three other mothers to talk about their problems, their goals, their happiness, and real motherhood in a Cabify car.

Beck's – Geladeira – Trazida para o território nacional pela Ambev em 2019/2020, a Beck's é uma das cervejas mais vendidas na Alemanha.  Como parte da estratégia de lançamento da marca, uma das estratégias da ℓiⱴε a foi customizar uma geladeira cheia de Beck's para alguns influencers. A arte dela deveria ser impactante e contemporânea, e que representasse o posicionamento da marca para os próximos anos. 

Cabify – Coisas que sua mãe não conta –  Generally in advertising, all mothers are represented with their babies happy and without problems. But this image it's not always a reality. "Things that your mom doesn't say" was a campaign to celebrate mother's day and bring some reality to this image and tell the truths behind maternity.  We called Karen Jonz, mother of Sky, Skater, and 4 times world champion and 3 other mothers to talk about their problems, their goals, their happiness, and real maternity in a Cabify car.

⌦ Client: AfroReggae – Role: Art Direction+Design with Fernanda Sousa, Vitor Veras & Lucas Reis – UX/UI Design: Carolina Tod – Copywriter: Sleyman Khodor, Paulo Amaral, Helio Marques – Creative Direction: Ricardo John + Fabio Simoes – @: J.Walter Thompson – 2014

Client: AfroReggae – Role: Art Direction+Design with Fernanda Sousa, Vitor Veras & Lucas Reis – UX/UI Design: Carolina Tod – Copywriter: Sleyman Khodor, Paulo Amaral, Helio Marques – Creative Direction: Ricardo John + Fabio Simoes – @: J.Walter Thompson – 2014

Afroreggae –  Tá no Mapa –  Estimates show that 11 million people live in favelas in Brazil. More than 1,000 favelas in Rio de Janeiro alone were not on Google Maps, which indicated another problem: the lack of digital inclusion in these areas. Together with AfroReggae, one of the leading NGOs operating in Rio de Janeiro, we mapped these areas and revealed everything hidden inside the favelas. Where it was just a point, now there are communities full of life and with their own local economy. As an initial project, we worked with Favela Parada de Lucas, which was a success, attracting Google's interest, which joined the project in 2014 by mapping three other favelas: Rocinha, Vidigal, and Complexo do Caju.

AWARDS: Silver Cannes Lion 2014 - Cyber| Bronze Cannes Lions 2014 - PR | Graphite Pencil . D&AD 2015 - Titanium integrated | White Pencil. D&AD 2015 - D&AD 2015 | PR Finalist . D&AD 2015 | Shortlist - One Show 2014 - One Show Interactive | El Ojo Prata - El Ojo 2014 - Interativo | El Sol Oro - El Sol 2015 - Mobile | El Sol Oro - El Sol 2015 - PR | Silver Wave - Wave 2015 - Cyber | Bronze Wave - Wave 2015 - Cyber | Bronze Wave - Wave 2015 - Green Wave | Bronze Wave - Wave 2015 - PR | Shortlist - CCSP 2014 - Cyber

Beck's – Geladeira – Trazida para o território nacional pela Ambev em 2019/2020, a Beck's é uma das cervejas mais vendidas na Alemanha.  Como parte da estratégia de lançamento da marca, uma das estratégias da ℓiⱴε a foi customizar uma geladeira cheia de Beck's para alguns influencers. A arte dela deveria ser impactante e contemporânea, e que representasse o posicionamento da marca para os próximos anos. 

Afroreggae –  Tá no Mapa – Estimates show that 11 million people live in favelas in Brazil. More than 1,000 favelas in Rio de Janeiro alone were not on Google Maps, which indicated another problem: the lack of digital inclusion in these areas. Together with AfroReggae, one of the leading NGOs operating in Rio de Janeiro, we mapped these areas and revealed everything hidden inside the favelas. Where it was just a point, now there are communities full of life and with their own local economy. As an initial project, we worked with Favela Parada de Lucas, which was a success, attracting Google's interest, which joined the project in 2014 by mapping three other favelas: Rocinha, Vidigal, and Complexo do Caju.