Client: Cabify – Role: Art Direction / Design – Copywriter: Gustavo Zotini – Creative Direction: Alessandra Muccillo – @: Ampfy - 2018

CABIFY – – Coisas que sua mãe não conta –  Generally in advertising, all mothers are represented with their babies happy and without problems. But this image it's not always a reality. "Things that your mom doesn't say" was a campaign to celebrate mother's day and bring some reality to this image and tell the truths behind maternity.  We called Karen Jonz, mother of Sky, Skater, and 4 times world champion and 3 other mothers to talk about their problems, their goals, their happiness, and real maternity in a Cabify car.